UA to GA4 Migration

Google has made some significant changes to it’s analytics offerings making UA to GA4 migration essential for all current users. Transitioning from the current Universal analytics (UA) interface to a new Google Analytics 4 (GA4). As GA4 is the next generation version of this software, and with several new features it requires migration and set up by July 2023. Upon this deadline, UA will no longer process your websites data. So with the UA analytics expiry date fast approaching, it’s essential that reports and data is migrated to the new GA4 interface. Or risk losing this historical data completely.

Our UA to GA4 service handles the transition process for you. Simplifying the set up and optimising of your new Google Analytics 4 platform to customise your own website data requirements. Because the new GA4 operates differently from previous iterations of analytics. Requiring personalised tracking metrics to be outlined based on the needs of every business.

This not only allows you to track the actions taken by users within your site. But also the ability to collate data from both websites and apps within one interface. Improving reporting and analysis of your customer journey across multiple devices. While providing a better understanding of your audience.

There are several differences between GA4 and the current universal analytics. Including deeper insights and GoogleAds integration. As well as cross device metrics and more options for data control. Here at Primal Space, we handle all of the complex set up and optimisation of your UA to GA4. While setting up customised events and tracking metrics in your new interface.

Our aim through this UA to GA4 service is to ensure that all of our client’s websites are operating efficiently under these new guidelines and providing adequate metrics to support the way that you run your business. Allowing you to keep a closer eye on your customer journey. Therefore building a better system for connecting and marketing to these customers. The more quality the data you can gather, the more you can improve your services within your niche.

Our GA4 Migration Service includes;

• Auditing your existing analytics.
• Set up new GA4 for your business.
• Configure event tracking, including those specific to your website. As well as custom data events and specific reporting. This includes e-commerce tracking that may be required should your site fall under this category.
• Testing and auditing are carried out between UA and GA4 to ensure the information we require tracking for your site is being measured in the right place.

Get in touch with us today to start your GA4 migration.

Our aims through this universal analytics to Google analytics 4 migration service is to ensure your website is operating efficiently under these new guidelines and providing adequate metrics to support the way you run your business. Our service handles the transition process for you. Simplifying the set up, migration and optimising of your new Google Analytics 4 interface. While exporting historical data from the existing UA platform, before it’s deadline of July 2023 when it will no longer track website analytics and data.

There are several differences between GA4 and the current universal analytics. Including deeper insights and GoogleAds integration. As well as cross device metrics and more options for data control. Here at Primal Space we handle all of the complex set up and optimisation of your UA to GA4 migration. Ensuring your existing data is not lost during this transition process.

“Primal Space has helped designing and hosting the website for our organisation A Way Home Scotland. Blair has supported me right from the beginning, he is incredibly helpful, professional and patient! We now have a fantastic website and I would highly recommend Primal Space to anyone needing any kind of help for their website. Thank you so much!”

– Sabrina, Rock Trust