5 Benefits of Email Marketing

There are many benefits of email marketing which make it an incredibly powerful tool and a fairly low-cost marketing solution. It should be integral to any business owner’s strategy. However, before we dive into the advantages, let’s first cover what email marketing actually is.

What is Email Marketing?

There are many different types of email marketing, but some of the most common include:

• Promotional emails: Used to promote products or services which typically include a call to action, such as “buy now” or “learn more.”
• Newsletters: Sent on a regular basis to keeping subscribers informed about news, updates, and special offers. We utilise Mailchimp newsletters for our WordPress and Magento client sites as they offer the most robust and high-quality solutions.
• Abandoned cart emails: Sent to customers who have added items to their cart but have not yet completed their purchase. They’re designed to encourage customers to return to the site and complete their purchase. Therefore these emails are essential tools for growing sales within your e-commerce website.
• Thank you emails: Sent to customers after they have made a purchase. They are a way to thank customers for their business and to provide them with information about their orders.
• Welcome emails: Sent to new subscribers, these emails are a way to introduce yourself and your company. While also providing subscribers with information about your products and/or services.

These are just a few examples of email marketing concepts. The type of email marketing you use will depend on your business goals and target audience.

Beneficial Tips For Email Marketing

Here are some additional tips for creating effective email marketing campaigns:

• Start with a strong subject line: The subject line is the first thing your recipients will see, so it’s important to make it attention-grabbing and relevant to your content.
• Keep your emails short and to the point: People are busy, so they don’t have time to read long emails. Get to the point quickly and make sure your call to action is clear.
• Personalise your emails: Personalisation is key to getting your emails opened and read. Use your subscribers’ names and interests in your emails to make them feel like you’re speaking directly to them.
• Use images and videos: Images and videos can help to break up your text and make your emails more visually appealing.
• Test and track your results: It’s important to test different elements of your email campaigns, such as subject lines, content, and calls to action. Deciding what works best for your audience. As well as this you can also use email tracking tools to measure your results and see how your campaigns are performing with more in-depth metrics and reporting.

By following these tips, you can create effective email marketing campaigns that will help you to reach your business goals.

The Key Benefits of Using Email Marketing

Finally, we’ve collated a list of what we deem to be the five main benefits of utilising email marketing services:

1. High ROI. Email marketing has a high return on investment (ROI). In fact, a study by Campaign Monitor found that the average ROI for email marketing is $38 for every $1 spent. This is much higher than other marketing channels, such as social media or paid advertising.
2. Targeted audiences. Email marketing services allow you to target your audience very precisely. As you can segment your list by demographics, interests, and even past purchase history. Ensuring your emails are relevant to your recipients and more likely to be opened and clicked on.
3. Measurable results. Email marketing is a very measurable marketing channel. Allowing you to track open rates, click-through rates, and conversions. This information can help you to optimize your campaigns and improve your results over time.
4. Scalable. Email marketing is a scalable marketing channel. As your business grows, you can easily scale up your email marketing efforts. This is because email marketing is relatively inexpensive and there are a number of email marketing platforms that can help you to manage large lists.
5. Personalized messages. Email marketing allows you to personalize your messages to your recipients. This can be achieved by using their name, interests, or even past purchase history. As personalized messages are more likely to be opened, leading to higher conversions.

Create Your Email Marketing Strategy

These are just a few of the many benefits of email marketing. If you’re not already using this powerful service, we encourage you to give it a try. It’s a relatively essential marketing channel that can help you to grow your business online.

Our opinion is to use it alongside SEO, PPC marketing and paid social media marketing ads. We cover this in our post about our hybrid approach to online marketing separately.